Golf bag with a phone resting on a bench at a golf course
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3 min read

What is Carl? A golf tee time agent that works by text

Carl is a text-based golf tee time concierge for Boston. You text your preferences, Carl searches every booking platform and calls pro shops, then books your time.

Most people who find out about Carl have a version of the same reaction: "Wait, that's it? I just text it?"

Yeah. That's it.

What Carl does

You text Carl what you want. Something like: "Saturday morning, 4 players, anywhere within 45 minutes of Boston, under $55 per person." Carl searches GolfNow and TeeOff, then calls pro shops directly at courses you've mentioned or that fit your criteria.

Within an hour or so, Carl texts back with a few options and a recommendation: "My pick: Sandy Burr, 7:40am, $48 per player. Saves you $19 versus the GolfNow rate at Granite Links, and I confirmed directly with the pro shop."

If the first search comes up empty, Carl monitors and alerts you when something opens up.

Woman smiling at her phone in a cafe after finding a tee time

Finding a slot when GolfNow said sold out.

Why the pro shop call matters

This is the part that makes Carl different from just using GolfNow.

A lot of courses around Boston keep tee time inventory outside what they load onto GolfNow or TeeOff. The pro shop staff has access to the full tee sheet. GolfNow has access to whatever the course chose to load into the system.

That gap means "sold out" on GolfNow often isn't actually sold out. It means the platform doesn't show what's available. Carl calls to find out.

At high-demand courses like Granite Links and Ponkapoag, this makes a real difference. Pro shop calls regularly surface times that don't appear anywhere online.

The design choice: why text

There are a lot of golf booking apps. Carl is intentionally not one.

The reason is friction. Opening an app, logging in, setting filters, comparing options, and clicking through a checkout flow is fine when you're sitting at your desk. It's annoying when you're trying to plan a round between meetings.

Texting "Saturday morning, 4 players, Boston, under $60" takes about 10 seconds. The rest happens without you.

The other reason is that booking golf often involves back-and-forth: "Can you check if they have anything earlier?" or "What's the price difference if we go Sunday instead?" A conversation handles that better than a form.

Who Carl is for

If you play golf regularly around Boston and have ever spent 20 minutes across multiple tabs trying to find a Saturday tee time, Carl is for you. Same if you've called a course, gotten put on hold, and found out it was available when GolfNow had it listed as sold out.

Carl saves time on a process most golfers find tedious. You tell it what you want. It comes back with the best option available and a reason why. For a direct comparison with just using GolfNow or calling yourself, see GolfNow vs. calling the pro shop vs. Carl. For the courses Carl covers most often, the best public courses near Boston is a good read.

How to get access

Looking for a tee time in Boston?
Carl covers 135 public courses within 30 miles. See all courses Carl covers →

Frequently asked questions

What is Carl?

Carl is a golf tee time concierge that works by text message. You describe what you want — date, time, course preferences, budget — and Carl searches GolfNow, TeeOff, and calls pro shops directly to find and book your tee time. Currently serving the Greater Boston area.

How is Carl different from GolfNow?

GolfNow shows only the inventory courses choose to put on the platform. Carl also calls pro shops directly, which surfaces tee times that don't appear online. Carl also provides a recommendation with reasoning rather than just a list of options.

Does Carl require an app or account?

No. Carl works entirely through text message. There's no app to download and no account to create.

Is Carl available outside Boston?

Carl is currently focused on Greater Boston and Eastern Massachusetts. Expansion to other markets is planned.

How much does Carl cost?

Carl is currently in private beta and free to use for early users in the Boston area.

How do I start using Carl?

Carl is in private beta. Join the waitlist at carl.golf and we'll text you when your spot opens up.

Carl Golf

We're building a better way to book golf in Boston — by text, covering 135+ courses including ones GolfNow misses. Questions or feedback: hello@carl.golf

Want Carl to handle your tee times?

Drop your number and I'll text you when your spot opens up.

Join the waitlist